Search engine optimization
is the process to improve a site so that it may get a higher ranking on Google
and hence more traffic. Though there are many ways by which a site can be
optimized, one of the dishonest ways pays someone to put a link to the site
surrounded by certain keywords on all kinds of random sites throughout the web.
This may fool the Google algorithm into believing that the site is more important
than it really is. Google considers various factors such as how many people
visit the site, how often the site is updated, what keywords are used on the
site that match the search and how many other sites have linked to the site. It
is the linking of other sites to your site that has enraged Google.
Google recently released a new
version of its algorithm called Penguin that tries to undermine certain SEO
practices. When you search for something within Google, their algorithm
searches and try to bring you the most relevant result for your search.
Google’s new penguin algorithm not only ignores links that they find
irrelevant, but also punish sites by banishing them from searches all together
for unscrupulous behavior. This has led to confusion about legitimately improving
the site. So what else can be done to improve sites’ rank? Google has started
to give more weightage to video in its searches as more and more number of
people watch videos.
Someone who posts a lot of video
or has a decent amount of views may expect to show up more often on the top
when searched. It is important to fill out the title, tags and description with
words that may make people interested in your product. Another way to improve
SEO is to create original content for your viewers. Making your site social and
giving users content to share may also boost your rank. When people seek
information, search engines like Google, Bing and Yahoo are the first places
they visit. Without strong search engine optimization in Los Angeles,
a website might not be found by potential clients.
You may also lose visitors if
you don’t have a strong website. You should focus on attracting visitors
through search and then make them stick to your site by providing the kind of
information visitors were seeking. Google’s Webmaster Tools may provide an insight
into what pages have the most visitors, what search queries bring traffic to
your site and where your users come from. It also helps identify issues with website
malware, broken links and duplicate tags.
Source: Business2Community
and Dentistry
iQ